From Invisible to In-Demand:
Local SEO Results for a Bathroom Fitter
How a local tiler went from no online presence to getting organic enquiries from Google in under 2 months
Client Snapshot
AMJ Tiling and Bathrooms
Pontypool, South Wales
Trade: Tiling & Bathroom Fitting
Before:
- •No website or online presence
- •Not showing up in local Google searches
- •Relying on word-of-mouth referrals only
- •Inconsistent flow of new enquiries
Goals
- Get found by homeowners searching for tilers and bathroom fitters in 11 nearby towns
- Look professional and trustworthy online to convert searches into enquiries
- Generate a steady flow of enquiries without paying for ads
- Build a long-term asset that continues generating leads
What We Did
A strategic three-step approach to local SEO
Built a local-SEO optimised website
- ✓Created dedicated location pages for 11 target towns
- ✓Optimised all content for local search terms
- ✓Fast, mobile-friendly design that converts visitors
Optimised and expanded the Google Business Profile
- ✓Complete profile setup with all business info
- ✓Added high-quality photos and service descriptions
- ✓Built local citations across key directories
Kickstarted a reviews and reputation strategy
- ✓Set up system for collecting customer reviews
- ✓Created review posts on Google Business Profile
- ✓Built trust signals across all platforms
The Proof
Real results you can see in Google
Showing in the Google Map Pack for 'tilers in Pontypool'
Brand search 'AMJ Tiling Pontypool' dominated by the client's website and profiles
Location page ranking on page 1 for 'bathroom fitters Cwmbran'
Additional rankings for Caerphilly, Risca, Caldicot, and Tredegar
Review posts on Google Business Profile building trust and clicks
Professional website hero section showcasing services
Results in Around 2 Months
About 20 hours of work. Already generating enquiries.
Key Outcomes
Before vs After
0
Google Rankings
11+
Page 1 Rankings
0
Map Pack Presence
✓
Showing in Maps
If he stopped today, the results continue… because it's all organic, not pay-per-click.
Hi, I'm Sean.
Here's a quick example of what I've been doing for a great local tiler and bathroom fitter:
- Built a website designed to rank locally in 11 specific areas
- Optimised his Google Business Profile and added citations to boost Google Maps visibility
- Started a steady plan for reviews — essential for growing trust and rankings
It's only been around 2 months, about 20 hours of work so far. Even at this early stage he's already:
- Showing up on Google Maps
- Ranking on pages 1–2 for search terms like bathroom renovations, tiling, wet rooms
- Getting phone calls directly from the organic traffic — no ads needed
Strong ROI. Low risk. More enquiries. More revenue.
Sean got us showing up where our customers actually search. We're already getting calls from people who found us on Google.
AMJ Tiling and Bathrooms
Pontypool, South Wales
Want More Local Customers Finding You on Google?
This kind of local SEO setup works for any trade or local business. Get found where your customers are actually searching.
No long contracts. No hidden fees. Just results that keep working for your business.